Bold BCCI Gamble: How IDFC First Bank Will Reshape Cricket’s Destiny

Bold BCCI Gamble: How IDFC First Bank Will Reshape Cricket's Destiny

On the 25th of August, the Indian cricket board, widely recognized as BCCI, disclosed its decision to appoint IDFC First Bank Limited as the principal sponsor for all domestic, international, and junior cricket matches played on home soil. This alliance, connecting the wealthiest cricket board with IDFC First, is set to initiate with the onset of the three-game One Day International (ODI) series against Australia, scheduled for September 17th. This series will serve as the conclusive phase of preparation for the men’s cricket team in anticipation of the ODI World Cup 2023 to be held on home turf.

Mastercard, which took over the title sponsorship rights from Paytm in September 2022, will now be succeeded by IDFC First. As indicated by reports, IDFC First will hold the position of India’s title sponsor for a span of three years.

Following a rigorous selection process, the BCCI officially declared IDFC First Bank Limited as the triumphant bidder in the Invitation to Tender (ITT) process. The finalization of this agreement is subject to the completion of definitive documentation and other formalities, as highlighted in the official press release from the BCCI.

Throughout this newfound collaboration, IDFC First Bank Limited will embrace the role of Title Sponsor across the entire spectrum of international matches, encompassing both male and female categories. This sponsorship ambitiously extends to domestic cricket tournaments such as the Irani Trophy, Duleep Trophy, and the esteemed Ranji Trophy, all under the aegis of the BCCI. Additionally, this sponsorship envelops junior cricket contests for the Under-19 and Under-23 segments, taking place within the geographical confines of India.

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